Marketing Coordinator

About the Company:Ashlar Homes is a growing residential home builder and dedicated to delivering affordable homes/communities and exceptional customer experiences. With a focus on innovation, craftsmanship, and sustainable building practices, we strive to create communities that meet the needs and aspirations of homeowners. We are seeking a highly skilled and experienced Marketing & Community Engagement Coordinator to join our dynamic team and play a vital role in our continued success.Ashlar Homes offers competitive pay and a comprehensive benefits package including health, dental, vision, 401K with company contributions, and profit-sharing program. Other benefits of this position include paid holidays, vacation time, and flexible hours.Job Summary:Join our vibrant team as a Marketing Coordinator, where you'll be instrumental in propelling our brand's expansion and fostering community involvement. Your role will encompass a range of responsibilities aimed at amplifying our brand presence and driving engagement.Duties & Responsibilities:Craft compelling blogs and press releases to spotlight our offerings and achievements.Maintain our website, ensuring up-to-date pricing, captivating visuals, and user-friendly navigation.Lead community marketing efforts, including managing budgets, nurturing vendor relationships, and organizing impactful events.Utilize your expertise in branding, advertising, and social media to drive marketing initiatives and oversee direct mail and social media campaigns.Deliver highly effective social media campaigns for the company and its communities that drive brand awareness and traffic to sales centersCoordinate welcome center operations, overseeing everything from fabrication to merchandising to ensure a cohesive brand experience.Conduct market research to inform strategic plans for new communities and products, collaborating closely with Sales and Customer Experience teams.Produce engaging podcasts under our brand umbrella and identify opportunities for cost-effective PR.Analyze sales data alongside Sales and Customer Experience leads to optimize campaigns and explore innovative technologies to enhance the homebuying journey.Oversee signage strategy and coordinate grand openings and promotional events with meticulous attention to detail.Job Specification:Marketing Degree or 4+ years experience in a similar role within the residential home building industry.Proficiency in Canva with advanced graphic design expertiseProficiency in WordPress will be crucial for various tasks.Proficiency in Microsoft Office is essential.Knowledge of traditional and digital marketing, content marketing, and social media marketing is a must.Excellent written communication, presentation skills and a strong attention to detail.Excellent communication and interpersonal skills, with the ability to effectively collaborate and build relationships.Ability to work under pressure, prioritize tasks, and meet tight deadlines.