Marketing assistant

2024-03-07
Greensburg, PA, USA
Fire & Ice Heating and Air
WANT TO CHANGE THE WORLD AND HAVE FUN DOING IT??? We are looking for an experienced Marketing assistant who would be a good fit for our team and culture. Must be positive and fun, wants to grow professionally and personally, needs opportunities to thrive, loves critical thinking, doesnt want to do the same boring thing every day, doesnt mind making a great living, and is willing to put in the work to help us change the world. Fire & Ice Heating and Air is an innovative and rapidly growing home service company, and is seeking a talented marketing assistant to join our dynamic team. This is an exciting opportunity to make your mark in a thriving organization that values innovation, collaboration, and career development. Youll have the opportunity to work on needling-moving projects that drastically help push Fire & Ice Heating and Air's mission forward, Fire & Ice Heating and Air is committed to providing the highest quality heating and cooling services in Westmoreland County and the surrounding area. We are an award-winning company that has a proven track record of success and is ONLY looking for A-players. So if you are not an A player, please do not apply. We offer growth opportunities, paid time off, and a fun enjoyable positive culture. We want you to grow financially, personally, and professionally while enjoying coming to work every day. We take pride in ensuring every Fire & Ice Heating and Air team member is set up for success at all times and given the highest level of training and opportunity. Job Responsibilities:Social Media Strategy: Developing a comprehensive social media strategy specifically tailored to the home service industry, including identifying target audiences, selecting appropriate platforms, and setting clear objectives.Content Creation: Creating compelling and informative content related to home services, such as HVAC, plumbing, electrical work, or home repairs. This includes written posts, images, videos, and other engaging formats.Social Media Management: Managing and maintaining the company's social media accounts, including regular posting, scheduling content, monitoring comments and messages, and engaging with the audience to build brand loyalty.Local Audience Targeting: Utilizing social media tools and strategies to reach and engage with the local community, including targeting specific geographic areas and tailoring content to address local needs and interests.Customer Engagement: Responding to customer inquiries, comments, and reviews on social media platforms promptly and professionally, providing exceptional customer service, and building positive relationships with clients.Lead Generation: Implementing strategies to generate leads through social media platforms, such as creating compelling call-to-action posts, tracking conversions, and collaborating with the sales team to nurture leads.Social Advertising: Planning and executing paid social media advertising campaigns to increase brand visibility and reach target audiences within the local area, optimizing ads for maximum performance and return on investment.Reputation Management: Monitoring online reviews and ratings across various platforms, proactively addressing any negative feedback, and leveraging positive reviews to enhance the company's online reputation.Analytics and Reporting: Tracking and analyzing social media metrics to measure the effectiveness of campaigns, generate insights, and provide regular reports to management, highlighting key performance indicators and areas for improvement.Industry Monitoring: Keeping up to date on industry trends, news, and competitors' activities in the home service sector, identifying opportunities for differentiation, and staying ahead of market developments.Collaboration: Collaborating with cross-functional teams, including marketing, sales, customer service, and operations, to align social media efforts with overall business objectives and ensure consistent brand messaging.Stay Updated: Continuously learn and stay updated on emerging social media trends, best practices, and platform updates to leverage new opportunities and optimize social media efforts. Core Competencies: Organization and Planning - Prioritizes and plans productively.Efficiency - Produces significant output with minimal effort.Follow Through On Commitments - Follows through on verbal and written commitments. You make sure things get finished, no matter what (ethically).Attention to Detail - Possess the ability to achieve thoroughness and accuracy when accomplishing a task. Nothing gets lost or unaccounted for.Proactive - Innovative, and creative.Intelligence - Demonstrates ability to quickly and proficiently understand and absorb new information.Persistence - Demonstrates tenacity and willingness, even in difficult circumstances.Flexibility and adaptability - Able to handle projects for large range of topics, projects, and ideas360 perspective - Demonstrates the ability to think from different angles and put yourself in our customers shoes.Communication - Communicates and documents things well, so there is little to no room for miscommunication or details to get lost in the mix.Work Ethic - Willing to do what it takes to get the project done right and on time.High standards - ONLY accepts the highest quality of work and always thinks from the perspective of Is this the perfect way of doing thisListening skills - Can translate the teams concepts into working systems. Company's website:Fireandicepros.com Experience: Have 2+ years of experience executing responsibilities similar to those listed aboveHas a track record of success in a similar role Job Type Part-time 12 to 20 hours per week Work Location:Hybrid

40.301456, -79.538933