Director of Customer Engagement and Data Strategy

ProjectThe digital agency in question specializes in digital strategies and services, focusing on creating meaningful relationships between brands and their customers through digital channels. It offers a wide range of services including digital marketing, online advertising, web and mobile development, data analytics, marketing automation, content strategy, among others. This agency is part of a larger group of advertising agencies and its main objective is to help brands connect with their audiences effectively and create memorable digital experiences.RoleWe are looking for a collaborative leader with a holistic vision in customer engagement and with solid data and tech knowledge, to join our team and help some of the world’s leading global brands reach the next level of modern CRM. A strategic and analytical thinker with an innovative spirit and vision for the long-term and that thrives in a dynamic and fast-paced environment.You will be responsible for the following:Lead agency teams to develop end-to-end, omnichannel, data-driven B2B & B2C strategies that achieve measurable business success for our clients.With your strong data understanding, leverage data to innovate and improve the customer experience. Definition of advanced segmentation strategies, analyzing customer behavior and performance through rigorous A/B testing, analysis, and actionable insights.Drive the strategic direction for data analytics and BI teams, collaborating with them to leverage advanced data modeling, AI and machine learning to build relationship strategies.Work with technical teams to build Automation strategies.Collaborate to deliver a cohesive CRM + CX offering, ensuring seamless customer experiences across all channels including media, social CRM and social commerce.Proactively identify areas for data innovation, integrating new trends, functionalities and technology into our work and helping us to define new data and engagement products and solutions.Enhance CRM and loyalty strategies through your strong understanding of customer touchpoints and customer lifecycles.Define lead generation/lead nurturing, qualification, conversion, engagement and loyalty strategies.Support client loyalty programs, including value proposition definition, and new rewards structures.As a client-facing leader, craft and present engaging, clear CRM and Data strategies to clients with varying levels of expertise.Contribute to building new business proposals and proactive client proposals.Qualifications8+ years of experience working in a CRM or Data Analytics role.Proficient in Marketing Automation and CRM tools such as Salesforce, Adobe or others (certification is valued but not necessary).Bilingual, English and Spanish with strong general communications skills