Performance Marketing Manager (Paid Social)
2023-11-19
Europe, UK
Paired
About Paired
Our romantic relationship with our partner is one of the most important parts of our lives, but building and maintaining a happy relationship over time can be challenging. We want to make that easier. Our core belief at Paired is that love is something we practice, each and every day, and we believe there’s an opportunity to help couples do this via a fun, effective, and affordable mobile app.
We launched our app in October 2020 and have won several awards since then, including being named one of Google’s Best Apps of 2020 and Apple App of the Day in January 2023. Our app is now used by more than 250,000 people a day and we’re the #1 player in the relationship management category.
About The Role
Are you a results-driven marketing professional with experience in managing campaigns, analysing performance, and boosting profits? If you're passionate about driving growth in the world of subscription apps, you are in the right place. In Paired you'll play an important role in creating visibility for our app to the millions of couples around the world who seek a better way to connect each day. For this, you will take the lead in fully managing paid media channels, contributing from strategy development to hands-on execution with a special focus on Paid Social (TikTok and Meta).
What Your Role Encompasses
Oversee our multi-channel paid acquisition strategy and manage a large 6-digit monthly budget to maximise ROI
Keep the ad game on point: constantly fine-tune ad creatives, targeting, and bidding strategies
Craft reports, unearth insights, and make decisions rooted in data to optimize our campaigns
Collaborate with our creative team to craft ads, landing page designs, and other marketing materials to fuel paid campaigns and cut our costs
Collaborate with marketing and product teams to improve user retention, reduce churn, and increase CLV
Experiment and innovate: fire up A/B tests to keep our paid user acquisition strategies ahead of the curve
Stay up-to-date with industry trends, competitor activities, and user behaviour to identify growth opportunities
Ensure that our marketing practices follow the rules and ride the industry's best practices, especially when it comes to data privacy
Requirements
Rock-solid experience executing performance marketing campaigns for a B2C subscription-based mobile app
Proficiency in various digital marketing channels, especially on Meta and TikTok
Strong analytical skills with the ability to track KPIs, run A/B testing and cohort analysis, and make data-driven decisions
Strong problem-solving skills and a creative approach to marketing challenges
Experience in refining ad strategies based on performance data, user feedback, and changing market conditions
Understanding of relevant regulations and best practices in data privacy and compliance for digital marketing (e.g. SKAN, Privacy Sandbox policy,...)
Nice-to-have: experience in multiple funnels of acquisition (e.g. web-to-app, web-to-web)
A valid UK or European working permit or passport (no sponsorship requirements)
Benefits
Yearly salary between £52-56K (role is available in other European markets, the salary will be slightly adjusted to the cost of living in your country)
Significant stock options
Fully remote work setup from any European country within ±1 hour of London time
3x company offsites every year (e.g. in Malaga, Florence, Lisbon...)
Subsidised co-working space
25 days annual leave (+public holidays)
Yearly learning budget of £1,000 / €1,150
Enhanced maternity and paternity leave
Comprehensive health insurance
Opportunity to help millions of people with their relationship
Hiring process
Application Review - We’ll review your application as soon as possible to assess your qualifications, experience, and motivation
Initial Call - Jessica Gotti (Head of Performance Marketing), who would be your team lead, will reach out to have a conversation with you about your background and the role
Task - We’ll send you a data task to complete at home to assess your practical skills
Team Interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis
Diversity & Inclusion at Paired
Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product
We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it comes from
Our romantic relationship with our partner is one of the most important parts of our lives, but building and maintaining a happy relationship over time can be challenging. We want to make that easier. Our core belief at Paired is that love is something we practice, each and every day, and we believe there’s an opportunity to help couples do this via a fun, effective, and affordable mobile app.
We launched our app in October 2020 and have won several awards since then, including being named one of Google’s Best Apps of 2020 and Apple App of the Day in January 2023. Our app is now used by more than 250,000 people a day and we’re the #1 player in the relationship management category.
About The Role
Are you a results-driven marketing professional with experience in managing campaigns, analysing performance, and boosting profits? If you're passionate about driving growth in the world of subscription apps, you are in the right place. In Paired you'll play an important role in creating visibility for our app to the millions of couples around the world who seek a better way to connect each day. For this, you will take the lead in fully managing paid media channels, contributing from strategy development to hands-on execution with a special focus on Paid Social (TikTok and Meta).
What Your Role Encompasses
Oversee our multi-channel paid acquisition strategy and manage a large 6-digit monthly budget to maximise ROI
Keep the ad game on point: constantly fine-tune ad creatives, targeting, and bidding strategies
Craft reports, unearth insights, and make decisions rooted in data to optimize our campaigns
Collaborate with our creative team to craft ads, landing page designs, and other marketing materials to fuel paid campaigns and cut our costs
Collaborate with marketing and product teams to improve user retention, reduce churn, and increase CLV
Experiment and innovate: fire up A/B tests to keep our paid user acquisition strategies ahead of the curve
Stay up-to-date with industry trends, competitor activities, and user behaviour to identify growth opportunities
Ensure that our marketing practices follow the rules and ride the industry's best practices, especially when it comes to data privacy
Requirements
Rock-solid experience executing performance marketing campaigns for a B2C subscription-based mobile app
Proficiency in various digital marketing channels, especially on Meta and TikTok
Strong analytical skills with the ability to track KPIs, run A/B testing and cohort analysis, and make data-driven decisions
Strong problem-solving skills and a creative approach to marketing challenges
Experience in refining ad strategies based on performance data, user feedback, and changing market conditions
Understanding of relevant regulations and best practices in data privacy and compliance for digital marketing (e.g. SKAN, Privacy Sandbox policy,...)
Nice-to-have: experience in multiple funnels of acquisition (e.g. web-to-app, web-to-web)
A valid UK or European working permit or passport (no sponsorship requirements)
Benefits
Yearly salary between £52-56K (role is available in other European markets, the salary will be slightly adjusted to the cost of living in your country)
Significant stock options
Fully remote work setup from any European country within ±1 hour of London time
3x company offsites every year (e.g. in Malaga, Florence, Lisbon...)
Subsidised co-working space
25 days annual leave (+public holidays)
Yearly learning budget of £1,000 / €1,150
Enhanced maternity and paternity leave
Comprehensive health insurance
Opportunity to help millions of people with their relationship
Hiring process
Application Review - We’ll review your application as soon as possible to assess your qualifications, experience, and motivation
Initial Call - Jessica Gotti (Head of Performance Marketing), who would be your team lead, will reach out to have a conversation with you about your background and the role
Task - We’ll send you a data task to complete at home to assess your practical skills
Team Interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis
Diversity & Inclusion at Paired
Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product
We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it comes from