Product Marketing Manager
2024-05-18
USA
Solera
About Solera
Solera is changing lives by guiding people to better health solutions that work. Solera’s value-based technology platform enables successful interventions that address the most prevalent and costly chronic conditions. Solera matches consumers to their best-fit solution within carefully curated networks of digital and community-based point solutions and drives superior engagement and outcomes by managing performance. Solera’s technology platform serves payers and employers by streamlining, integrating, and creating accountability in the point solution ecosystem.
About The Role
We are seeking a Product Marketing Manager to help communicate the value of our products to internal and external stakeholders. This role will be responsible for developing marketing materials for each Solera product, working closely with the Product organization from innovation through launch and beyond. You will assist with product development, marketing strategy, product implementation, marketing planning, marketing research, and other aspects of product management. As Product Marketing Manager, you will work cross-functionally with the Sales, B2B Marketing, Clinical, Network, Account Management, and Product teams to tell the story of each product and ensure that the materials developed serve the needs of each team.
What you'll be doing
Lead all product marketing content development to communicate the value of our products to stakeholders.
Develop product messaging that differentiates new products and services from others in the market.
Develop training materials on new products, features, and enhancements to train the commercial organization.
Collaborate with B2B marketing function to develop launch materials for all large product launches and new categories entered.
Maintain a launch readiness calendar for new product launches to ensure alignment across marketing and delivery functions in partnership with PMO.
Manage ongoing maintenance of product marketing content.
Assist sales on calls when appropriate to provide deeper dives into the product.
Support the development of ad hoc product marketing needs for customers or prospects.
Maintain a library of competitive assets including sales materials, webinars, and other lead generation efforts to increase the company’s visibility into market positioning.
Ensure product marketing materials are positioned well in market through the review and analysis of competitor positioning and marketing assets.
Transform release notes into commercially facing materials to highlight advancements of product features.
What we’re looking for
Bachelor’s degree in Marketing, Communications or related field.
4+ years of product marketing experience in the healthcare industry.
Deep experience partnering closely with Product teams on strategy, positioning and launches.
Published portfolio of sales and marketing assets.
Project management skills to manage multiple priorities in a dynamic environment.
Proficiency with standard MS productivity tools, web analytics, collaboration tools and product management tools.
Expected Skills and Competencies
Exceptional written and verbal communication and presentation skills; as well as strong messaging skills.
Ability to collaborate remotely and cross-functionally with geographically dispersed teams.
Keen ability to translate complexity into simple, clear, and intuitive communication.
Demonstrated track record of authoring, developing and designing product marketing assets for digital healthcare products.
Understanding of a product development life cycle, especially how a PDLC impacts the needs of a commercial organization.
Excellent analytical, problem-solving, and decision-making skills, with the ability to interpret data and insights to inform strategies.
A customer-centric mindset, with a focus on delivering exceptional value and experience through product offerings.
Excellent organizational and time management skills, as well as attention to detail.
Creative thinker with a vision.
Travel
This is a remote position.
The Company may from time to time require you to travel temporarily to other locations in connection with the Company's business (5-10% travel).
Benefits
Competitive Salary
Remote first culture
Flexible Paid Time Off
Paid pregnancy and parental leave
Adoption Assistance Program
Medical, Dental and Vision
Company paid Life, Long Term Disability and Short-Term Disability
13 Company Holidays
401k + company match!
Free Headspace and SworkIt account
Free Fitbit
Casual and fun atmosphere
Disclaimer
The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time.
EEO
Solera Health provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Solera Health complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Solera is changing lives by guiding people to better health solutions that work. Solera’s value-based technology platform enables successful interventions that address the most prevalent and costly chronic conditions. Solera matches consumers to their best-fit solution within carefully curated networks of digital and community-based point solutions and drives superior engagement and outcomes by managing performance. Solera’s technology platform serves payers and employers by streamlining, integrating, and creating accountability in the point solution ecosystem.
About The Role
We are seeking a Product Marketing Manager to help communicate the value of our products to internal and external stakeholders. This role will be responsible for developing marketing materials for each Solera product, working closely with the Product organization from innovation through launch and beyond. You will assist with product development, marketing strategy, product implementation, marketing planning, marketing research, and other aspects of product management. As Product Marketing Manager, you will work cross-functionally with the Sales, B2B Marketing, Clinical, Network, Account Management, and Product teams to tell the story of each product and ensure that the materials developed serve the needs of each team.
What you'll be doing
Lead all product marketing content development to communicate the value of our products to stakeholders.
Develop product messaging that differentiates new products and services from others in the market.
Develop training materials on new products, features, and enhancements to train the commercial organization.
Collaborate with B2B marketing function to develop launch materials for all large product launches and new categories entered.
Maintain a launch readiness calendar for new product launches to ensure alignment across marketing and delivery functions in partnership with PMO.
Manage ongoing maintenance of product marketing content.
Assist sales on calls when appropriate to provide deeper dives into the product.
Support the development of ad hoc product marketing needs for customers or prospects.
Maintain a library of competitive assets including sales materials, webinars, and other lead generation efforts to increase the company’s visibility into market positioning.
Ensure product marketing materials are positioned well in market through the review and analysis of competitor positioning and marketing assets.
Transform release notes into commercially facing materials to highlight advancements of product features.
What we’re looking for
Bachelor’s degree in Marketing, Communications or related field.
4+ years of product marketing experience in the healthcare industry.
Deep experience partnering closely with Product teams on strategy, positioning and launches.
Published portfolio of sales and marketing assets.
Project management skills to manage multiple priorities in a dynamic environment.
Proficiency with standard MS productivity tools, web analytics, collaboration tools and product management tools.
Expected Skills and Competencies
Exceptional written and verbal communication and presentation skills; as well as strong messaging skills.
Ability to collaborate remotely and cross-functionally with geographically dispersed teams.
Keen ability to translate complexity into simple, clear, and intuitive communication.
Demonstrated track record of authoring, developing and designing product marketing assets for digital healthcare products.
Understanding of a product development life cycle, especially how a PDLC impacts the needs of a commercial organization.
Excellent analytical, problem-solving, and decision-making skills, with the ability to interpret data and insights to inform strategies.
A customer-centric mindset, with a focus on delivering exceptional value and experience through product offerings.
Excellent organizational and time management skills, as well as attention to detail.
Creative thinker with a vision.
Travel
This is a remote position.
The Company may from time to time require you to travel temporarily to other locations in connection with the Company's business (5-10% travel).
Benefits
Competitive Salary
Remote first culture
Flexible Paid Time Off
Paid pregnancy and parental leave
Adoption Assistance Program
Medical, Dental and Vision
Company paid Life, Long Term Disability and Short-Term Disability
13 Company Holidays
401k + company match!
Free Headspace and SworkIt account
Free Fitbit
Casual and fun atmosphere
Disclaimer
The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time.
EEO
Solera Health provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Solera Health complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.